Digi Pak Brainstorm

Here is a rough template for a traditional digipak design. It has four sides which are the front, back, inside cover and back inside cover, all of which are used to convey what the artist is all about as well as there star image whilst promoting their music. As you can see in the template, the image of the artist is present on all four sides as after all this is the most important thing that needs to be advertised, as the artists target audience want to see their star all over the album. As we must create specifically an album cover it is important that the digipak creates a sense of unity and formation to it in order for it to have a collective feel. Therefore i think the best way to do this is use similar shots of the artist throughout the digipak so it does create this feel. The font is also significant whilst creating a digipak as it can say alot about the genre of the artist and what they want to portray. In our case we are promoting an indie band that have a quirky look that goes alongside their music, therefore the font we were thinking of using for our digipak is a quirky yet simplistic one as that mirrors the band itself.

This is an example of the kind of font we were thinking of using for our album cover. I discovered a font website which offered a range of fonts and i believe this is the closest one to which we were looking for as it is almost comic/cartoon like however still has that quirky, contemporary look also. 

For the front cover of our digi pak we were thinking of taking some inspiration from our video itself however changing it slightly in order to create a bigger statement from our image. As our music video contains a little bit of stop motion which portrays our desirable female figure, a barbie. We thought it would be an effective idea to shoot sam (our protagonist) with the barbie romantically sitting on his shoulder whilst he is almost drooling over her. 

What do we want to achieve on our album cover? 

- we want to achieve a bright vibrant setting for our shoot to take place, including pop art sort of colours such as blue red purple yellow and green, as we want our album to portray our band accurately, which we believe are an uplifting one. 

- we also want to use a high contrast setting on our album cover in order to emphasise this comic/cartoon look which we are aiming for, as we believe this is fun, young and will definitely appeal to our target audience, young adults.

-We want our audience to almost believe our protagonist is in fact in love with the barbie, we will achieve this by romantic facial expressions as well as making the barbie look desirabe as possible, for example dressing her in a red dress as well as illustrating her long blonde hair. 

- As our band is an indie/pop band we want to stay true to the genre throughout this process, we are doing this by being creative as possible for example our choice of font, our choice of characters and our choice of setting. Also we are attempting to create a querky album cover as we believe this is what the indie genre is all  about, not following the crowd as it were.