Target Audience

Target audience is a severely significant aspect when constructing a music video as the main goal is to ultimately engage the audience as well as promoting and selling records to this group of people. In order to make a successful music video it must attract to a wide variety of people as this is what will result in selling the most records, that being both male and female as well as trying to reach out to all ages if possible. Taking this information into account we decided to choose a pop/indie upbeat track which we believe will engage a large population, accompanied by our vibrant music video that will appeal to young adults as well as anyone of any age that enjoys a fast/joyful track.

In order to have a large target audience and one which will be engaged through our music video we went through the process of surveying a group of media studies to see what they look for and enjoy in a music video. out of 20 students 13 said they like a music video with an upbeat atmosphere as well as a happy ending, 6 students said they liked a more sinister music video which conveyed a sense of realism and only 1 students said their favourite type of video was a conventional rap one, featuring sexualised women. Therefore our ideas of a pop/indie video went perfectly alongside the majority vote of a vibrant music video which promoted positivity.

Throughout the process of constructing our video we have kept in mind target audience continously as we highly recognise its signficance as the whole concept of making a music video is to promote the artist and their star image hoping the result will be lots of sales. Specifically for our music video we chose an indie pop track which will engage a young adult both male and female audience. Our inspiration for our video and what audience we wanted to attract was the same as the popular sic- com the inbetweeners and skins, as they both have a massive following who enjoy indie music as well as a fun, cheeky programme so we expect them to enjoy our music video also.