- This is an example of a well thought out, professional digipak. The star of this digipak is ellie goulding who is an indie/pop artist with an alternative edge. As it is evident, ellie's digipak focuses on her quirky star image that is ultimately what her target audience want to see. Her target audience is young adults, generally both male and female, therefore she is trying to convey a musically talented side as well as embodying a strong, sexy woman. The image on the top right emphasises her talent regarding music as she is clearly playing an instrument, trying to engage the female side of her audience. In contrast, the bottom images show a more vulnerable, sexy side to elllie, conveyed by the use of neutral colours which emphasise her supposed innocence, as well as a unaware shot which has been used to portray voyeurism, a sense of the audience watching her without her being aware. Furthermore the font used is very tranquil and sophisticated which mirrors her overall image as well as the locations which have been utilised to create a peacefiul scene, which follows the same path as her music, peaceful yet dynamic.
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- Another effective example of a professional digipak is rihannas latest album cover of 'loud.' It is clear that star image is also vital for rihanna as the album cover is taken up completely by a flawless image of her face. Her target audience is both male and female therefore her album cover oozes feminity. Firstly the cover itself rihanna is pulling a seductive face, attracting the male audience, however this look can also be interpreated as being a dominant one, therefore empowering the younger women within her target audience. Red is a significant colour that constructs rihannas persona and star image, mainly down to her vibrant red hair. The colour red holds connotations such as passion, lust and power, therefore embodying what rihanna strives for and represents. Like ellie goulding's digipak the location for inside the album cover is a supremely natural one, which suggests tranquility and feminity which is once again what rihanna represents.
- My third example is the popular indie singer songwriter, Ed Sheeran. Ed's star image is constructed majorly by his statement colour, orange. This is mainly because of his ginger hair as he has played on this arguably 'quirky' look to his advantage, featuring orange throughout his clothing, his albums and his instruments. The image on the cover is a close up of ed's face, emphasising the simplicity of his music, furthermore the albums name '+' also reflects this simplicity that is seen through Ed himself as well as through his songs and personality. The paw symbol is also a key element of his star image as it is seen a lot throughout his material. His target audience is predominantly teenagers, as to teenage girls, he is desirable, not conventionally but alternatively and young boys appreciate his raw talent. Therefore this digipak satisfies both audience's needs and portrays a simplistic but effective album cover.
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