Poster/Advert;

This is our finalised magazine advert/poster, we are very proud of what we produced and we think it really hits the conventions of our genre as well as being an engaging poster, for not only our target audience but all readers. We began by choosing an image that we wanted to use as the main focus for our advert, and we eventually chose this one the same time as we chose to use it for the album cover of our digipak. This was not originally intentional however when we thought it out, we realised alot of adverts out there are in fact the album covers artwork and more importantly conveys a sense of continuity that really promotes the album and the bands aesthetic.

Once we had the image in place we used photoshop to construct the entirity of our advert. First of all we needed to figure out how to fade the image we had into black in order to make our font/text stand out as much as possible. For this we took inspiration from ellie gouldings promotion for her album lights. To create this look we placed a black box at the bottom of our image and then used the clone tool in order to blur the edges and make it look like our image is completely fading into black.

The next step was to choose the font and lettering we were going to use. We decided to use the same font as we did for our digipak to state 'polar collective' as we believe there should be continuity between products so the artist can build up an image and 'look' throughout the stuff that they wish to do. Then we had to choose a different font for the other text that we wanted to put on our advert. We began searching through all the fonts photoshop had to offer as we had the thought in mind that we wanted to use a squarish font to contrast with the 'polar collective' also so it looked like an old fashioned type writer, keeping with the vintage aesthetic. Eventually we came up with the one above and i believe it works well with the advert as a whole. Furthermore we knew we wanted to have magazine quotes on our advert as it enhances the fact our artists is musically raw and is highly recognised with the talented magazine writers out there that have promoted artists such as oasis and coldplay in the past that have that same indie feel.

Lastly we decided to put the facebook and twitter sign on our advert, as we are fully aware social networking is a major connection for artists nowadays in order for them to communicate and promote to their fans. Using the symbols simply makes people aware that the artist is indeed on facebook and will be putting regular news updates as well as personal ones also. As a whole i am very proud of our ancillary products as i believe they are continuous, well thought out and well constructed through different technologies as well as trial and error. We have maintaned the indie/pop genre throughout adding our own personal quirky/vintage twist to it in order for it to engage our target audience and as a whole, look professional.

Audience Feedback; 15 people (1-10) 10 being the highest...

1. How well does our advert use the conventions of the indie pop genre?
          - average score 9.5
steven: 'the image you have used is really striking and different, i also like the way you have laid out your text, it looks very neat yet quirky.'
2. How engaging is our advert?
        -average score 9
3. How well do our quotes reflect our artists aesthetic?
       -average score 10
laura: ' i love the fact you've used NME as one of the quotes, they really understand the indie genre'
4. How well have we portrayed our star image?
      -average score 9
5. Does our advert look like a real advert for a promotion of an album?
    -average score 10